Threat of Inflation

“Inflation” is a new buzzword being used in headlines, titles, and broadcasts all over media platforms. The reason is simple – we are at the early stages of an inflationary economic time unlike that which many that are alive today has ever seen. It’s just the beginning.

By the end of 2021, I predict we will bypass 30 trillion dollars of Federal Debt.

From Reuters…….

“U.S. consumer prices rose by the most in more than 8-1/2 years in March as increased vaccinations and massive fiscal stimulus unleashed pent-up demand, kicking off what most economists expect will be a brief period of higher inflation.”

“The report from the Labor Department on Tuesday also showed a firming in underlying prices last month as the broader reopening of the economy bumps against bottlenecks in the supply chain, capacity constraints, and higher commodity prices.”

“Federal Reserve Chair Jerome Powell and many economists view higher inflation as transitory, with supply chains expected to adapt and become more efficient. The supply constraints mostly reflect a shift in demand towards goods and away from services during the pandemic, now in its second year.”

Food and beverage manufacturers such as Coca-Cola are announcing price increases as raw material costs continue to rise. Toilet paper and diapers have markedly increased. Food prices continue to rise. Government typically downplays situations in which they have a role and responsibility as long as it benefits them. In this case, they are certainly not denying that inflation is occurring, however, to the extent to which it will affect the majority of the population is being diminished.

Beyond inflation, there are supply chain issues. Many companies are having difficulty obtaining the necessary ingredients to manufacture their products. Electric vehicles and similar tech industries have a chip shortage. Severe downtime is being experienced through manufacturers as they cannot find workers due to their workforce being paid to stay at home(unemployment + Federal COVID stipends). Over the last several week’s numerous industries which have a foundation in plastics are struggling to obtain raw materials.

Many suppliers are sending out letters to customers warning that orders are being allocated and price increases are scheduled. For those who do not know what “allocation” is – allocation is the dividing up of available supply to those placing orders to give some to most – but not in the quantity ordered.

An example of allocation would be toilet paper. “Fred’s Grocery Store” orders 50 cases of Angel Soft TP. The distributor receives Fred’s order as well as every other business but does not have enough inventory to fill all orders. The distributor decides that everyone will receive 20% of their order – or allocates to a level of 20%. Fred’s Grocery Store receives 10 cases instead of 50.

Guess what Fred does? He raises the price and limits customers to buy one pack of Angle Soft per day.

Over the coming months, inflation will continue to increase. Income will remain constant will prices inflate. Supply will decrease, demand increase, and costs increase. This vicious cycle will remain unless an economic correction is implemented.

This is not likely the case.

My recommendation is to make a list of those items you buy on a regular basis and stock up now. Spending $500 on household items may save you 10%-25% later. Maybe more. If there is a big project planned, buying those supplies now will save money later. Food is a required tangible that can be purchased now and make dollars go further.

Here is a quick list:

  • Canned Goods
  • Toilet Paper
  • Cleaning Supplies
  • Shampoo/Conditioner
  • Toothpaste
  • Meats and Other Frozen Items
  • Seasonings
  • Paper Towels
  • Towels and Similar Items
  • Clothes
  • Butter and similar condiments used daily that will keep upwards of a year or more
  • Bottled water
  • Trash bags
  • ….and all items used daily, weekly that are shelf-stable

Every penny counts and throwing a few extra bottles of A1 Steak Sauce – especially if bought on sale – may save a few bucks. Doing that over and over again with different items adds up.

shrinkflation, toilet paper

“Shrinkflation” is also occurring. Companies are shrinking the size of their product and frequently selling for the same price or even hire as a means to maintain profit. This has been going on for years and is ramping up now. Costco recently did this with their paper towels. They lowered the number of sheets by 8.75% – thus customers were hit with what amounts to an 8.75% inflation rate on these towels.

What are you seeing in your neck of the woods? Price increases? Changing of packaging? Empty shelves?

Take care all. 2020 is over but 2021 and beyond are going to present their own unique set of challenges.

Rourke

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